Ways To Get More Subscribers

Are you looking to gain more blog subscribers? Ways to get more subscribers for your email list?

Everyone will tell you it’s all about the list.

Without the list, you really can’t do a thing.

You can’t sell affiliate products. You can’t promote blog courses. You can’t sell yourself and your services such as freelance writing. 

Just about everything you want to do with your blog relies on that coveted email list.

There are many things you can do to grow your email list.

Here are just a few things you can do to increase your subscribers:

 

1. Encourage folks to forward your newsletter in their emails and text messages, etc. 

Motivating people to forward an email to a friend can help you reach more subscribers, however, it isn’t the same as adding a Tell-a-Friend button to your website, or getting people to share your message via Facebook or Twitter. When persuading people to forward an email on, make sure that they can click a link to compose their message online since not all email programs let you forward images and attachments. Plus, by allowing them to send their message directly online, you can track how many people have actually spread the word.

 2. Minimize Clicks to Subscribe

Most people have their opt-in form placed on the front page of their site – which is great. But what happens when people land on other pages? Make it as easy as possible to subscribe by putting your opt-in form in the sidebar of your site. If you’re using a WordPress blog, both Aweber, GetResponse and many other autoresponder systems have widgets that allow you to simply drag and drop a form into your sidebar.

5. Consider Using QR Codes

QR Quick Response Code

QR (stands for Quick Response) Codes are an up-and-coming way to engage the smartphone market online. These barcode-like symbols can be scanned and, if the information in the symbol includes a URL, the web page will open directly on the person’s smartphone.

The interesting thing about QR codes is that they can be distributed almost anywhere, including on business cards, postcards and even more unique methods of advertising like temporary tattoos or stickers. Here’s a detailed article from aWeber that shows you how to get one, plus some great examples of QR codes in use. 

6. Get More Out of Your Opt-In Form by Offering a Special Deal to New Subscribers

get more out of opt in forms

Your opt-in confirmation page is the perfect opportunity to present subscribers with an exclusive offer. Most opt-in “thank you pages” simply thank the user for subscribing and give them information on how to confirm their sign up. Construction handyman Tim Carter, of AskTheBuilder.com, goes one step further by giving his subscribers an exclusive deal they won’t find anywhere else.

Keep in mind, this isn’t the time to up-sell, rather it’s a chance to introduce new subscribers to something small and beneficial, such as remodeling checklists in Tim’s case. Notice how he also leads them directly to the call-to-action button by giving it a noticeable red border. This one small step could represent a significant increase in profits just by editing your thank you page.

7. Let the User Be In Control of What They Receive (and When they Receive It)

If you’re getting an increase in unsubscribes – it may not be simply because people don’t find your newsletter helpful. It may be that they just can’t keep up with it. With new anti-spam measures and an increased push by email services like Gmail, Hotmail, and Yahoo to help you prioritize what’s in your inbox, it’s more crucial than ever to make sure your name is on your users’ “Favorite Senders” or Priority Inbox.

Some newsletter owners simply ask “Why are you leaving?” but these days, it’s more of an irritation to a user trying to unsubscribe. Instead, ask the user if they’d like to change the frequency of emails or change the type of messages they get. Allowing them more control over what goes into their inbox helps reinforce your stance as a trusted sender who only wants to send information that’s pertinent to the reader.

8. Invite Subscribers through your Social Networks

Your email newsletter isn’t the only way to connect with subscribers, as one well-known company learned. When was the last time you asked your Twitter followers or Facebook friends to subscribe? Now that Facebook has updated its API, you can also post your newsletter directly to your fan page – a great way to give non-subscribers a glimpse into what they could be receiving.

Let me know what are some of your best ideas to grow your subscriber list. 

Kelli M. Riebesehl

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Kelli M. Riebesehl | Blog Strategist