Your Blog’s Mission Statement

Do You Have A Mission Statement When It Comes To Your Blog?

Let’s talk about your blog’s mission statement. First things first, let’s define a mission statement. According to, a mission statement is:

“A sentence describing a company’s function, markets and competitive advantages; a short written statement of your business goals and philosophies.”

Although the above definition applies to companies, you can apply it to your blog, right? In a sense, your blog is like a company. It’s its own entity with goals, a purpose, an audience, and values.

So a blog mission statement is a statement that summarizes what your blog is all about, how it does about it, and who will read it.

Does this make sense? Okay, but then your next question might be, “Why do I need one?”

Writing a mission statement for your blog will help discover your perspective and define your purpose.

It can be the single most important thing you do for your blog. You will be setting it up for a future of success attracting reader after reader to your blog and more importantly return reader after return reader.

First, ask  yourself some of these questions:

  • Who is it  I’m writing to?
  • Who is my target demographic?
  • How old is she, what does she struggle with, and how can I encourage/inspire/help her?
  • What questions can I answer?
  • What am I passionate about?
  • How can I tell my story in a unique way?
  • Am I willing to open up and be vulnerable?
  • Which bloggers do I most aspire to be like, and what is it about their blogs that I love?
  • How am I most afraid to fail?

Write it Out

You can brainstorm, plan, hope and dream all you want, but until you actually put hands on the keyboard you don’t actually have a mission statement.

  • Put it on your calendar.  Schedule time to go over all the thoughts you’ve collected and questions you’ve asked.
  • Write out a rough draft of your mission statement.
  • Keep it short, and make sure it stands alone. The idea is that you want your mission statement to articulate the purpose, vision, dreams for your blog in just a few sentences.
  • Your mission statement should represent your brand.
  • Review and edit until you have a final draft that reflects your purpose, vision, and dreams for your blog.

This is what I came up with in rough draft format after working long and hard on these questions to myself. 

Her Blogging Biz exists to bring a variety of blogging resources to the aspiring new mom blogger wanting to succeed at creating a blog, learning the art of blogging, and transitioning their blog into a business. 

Then I condensed it into this:

My mission is to provide resources for aspiring and blossoming mompreneurs wanting to set up a new blog, learn the art of blogging, and to eventually make a profitable business out of that blog.

When you’re composing your mission statement you want to keep it simple and sweet so it doesn’t confuse your readers or worse send them flying out the door never to return to your precious blog.

In addition, if you’re like me you might find that you have a problem condensing all of your information into one or two sentences and need a bit more room. If this turns out to be the case then you should use your about page to write your blog’s mission statement. That’ll give you the room you need.                                                                                                                                                                                                                                                                                                     

That’s it!  Thanks so much for reading this post guys!  I hope you found this post helpful.  Feel free to share your mission statement in the comments or any other advice you have.  I always appreciate feedback and I love reading mission statements. They fascinate me!  As always take care until next time! 


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Kelli M. Riebesehl

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Kelli M. Riebesehl | Blog Strategist